The Logo: The final logo is a drastic change from the current one. The packaging pays homage to M.A.C.’s current look by keeping the black bottle but distinguishing the lines of products using the brand colours on the caps and labels. To reinforce the feeling of edginess, I decided to use colour blocking and sharp angles to bring this brand to life. I took this idea and ran with it, executing a layered logo that played with bold colours. It had a feeling a movement and excitement while hinting at the idea of it being drawn out with lipstick. This company is built on inclusivity, being bold and pushing boundaries, and I wanted their brand to show that.ĭuring the process of sketching and ideation, I found I was gravitating towards a handwritten logo.
Cosmetics was influenced by the disconnect I saw between their values and how they visually represented themselves. We were then given the opportunity to extend the brand into appropriate marketing materials. The project began with developing a new logo, then building out a new identity for the company.
Description: During my second year of college, my corporate branding course required us to give an existing company a complete rebrand.
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